Why Your "Why" Matters
Discover why understanding your motives is the key to impactful leadership and lasting success.
“Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.” – Norman Schwarzkopf
Understanding why you lead is just as important as how you lead. The motives behind your leadership role can significantly influence your decisions and ultimately, the success of your business.
Howard Schultz’ primary motive for leading was to create a sense of community and connection, building a “third place” between home and work, not just to sell coffee. This clear and service-oriented motive guided all strategic decisions at Starbucks, helping to transform a regional coffee chain into a global giant. His commitment to a purpose beyond profit exemplified leadership that was driven by a desire to positively impact customers and employees.
When leaders prioritize the well-being of their team and the larger mission over personal gain, they lay a foundation for loyalty, trust, and sustained success. Such leadership fosters a positive work environment and drives the company forward in a meaningful way.
Every leader should periodically reassess their motives. Are you in a leadership position just for personal benefits like status or financial gain? Or are you driven by a desire to make a positive impact on your team and contribute to the mission of your organization?
Action Step: Spend a few minutes today reflecting on your leadership motives. Write them down and honestly assess whether they align more with personal benefits or the collective good of your team and organization. If you find room for improvement, think about specific changes you can make to focus more on serving others through your leadership.
Remember, leadership starts with the right motives. Knowing why you lead is key to leading well.
To learn more about how the right leadership motives can shape your business and drive success, be sure to check out our book of the week: “The Motive” by Patrick M. Lencioni.