Letting Others Take Ownership
Empower others to lead and create buy-in by making them feel like co-creators.
“Tell me and I forget, teach me and I may remember, involve me and I learn.” — Benjamin Franklin
One of the most effective ways to influence others and inspire action is by making them feel that the idea is theirs.
Think about how Steve Jobs approached problem-solving at Apple. Despite his strong vision, Jobs often empowered his teams to brainstorm solutions and take ownership of their projects. By doing so, he created a culture where employees felt their voices mattered and their ideas could shape the future. This sense of ownership drove Apple to innovate relentlessly and build products that changed the world.
People naturally support what they help create. When you invite others into the process—whether it’s a new business strategy, a client solution, or a team initiative—they’re far more likely to be engaged and enthusiastic.
This approach also builds confidence and fosters innovation. It shifts the mindset from simply following orders to feeling a deep connection to the work, turning people into champions of the project.
Action Step: This week, identify a project or decision where you can invite others to contribute and take ownership. Ask for input and show your team or partners that their perspectives shape the outcome.
By empowering others to feel ownership, you’ll build stronger relationships, inspire creativity, and drive better results.
To learn more about how small changes in your communication style can create massive shifts in relationships and influence, be sure to checkout our book of the week: "How to Win Friends and Influence People" by Dale Carnegie.