Build Trust by Making Others Feel Seen
The key to stronger connections lies in making people feel valued and respected.
“The deepest principle in human nature is the craving to be appreciated.” — William James
One of the simplest but most powerful ways to strengthen your influence is by making others feel important.
Despite overseeing a global empire, Richard Branson is known for making personal connections with employees at all levels. Whether he’s remembering a name, listening to a story, or giving public credit for a job well done, he consistently shows that he values the people behind the brand. His approach is simple: if you take care of your people, they’ll take care of your business.
This practice isn’t just about kindness—it’s about strategy. When people feel valued, they engage more deeply, show greater loyalty, and are motivated to contribute their best work.
The key to making others feel important is authenticity. Insincere praise can backfire, but genuine acknowledgment builds trust and credibility.
Action Step: This week, commit to recognizing and appreciating someone’s efforts daily. Whether it’s an employee’s creative idea, a client’s ongoing support, or a partner’s hard work, make your acknowledgment specific and meaningful.
By making others feel valued, you create a ripple effect of goodwill and inspiration. Over time, these small gestures cultivate a culture of respect and high performance.
To learn more about building influence and fostering deeper connections, be sure to check out our book of the week: "How to Win Friends and Influence People" by Dale Carnegie.